If you cannot measure it, you cannot improve it. These free Google tools show you what is working on your website.
1. Set up Google Analytics 4
Create a GA4 property and a web data stream, then add the measurement ID to your site. You will start seeing visitors, pages and traffic sources.
2. Track what matters
Mark actions like contact form submissions, phone taps and WhatsApp clicks as key events, so you can see which channels bring real enquiries.
3. Connect Google Search Console
Search Console shows the searches that bring people to your site, your average position, and any technical problems to fix.
4. Tag your campaigns
Add UTM parameters to ad and social links so GA4 can tell you exactly which campaign sent each visitor.
5. Review monthly
Check top pages, traffic sources and conversions each month, and adjust your content and spend to match.
Related service: Digital Marketing
We plan and run data-driven digital marketing for businesses across Dubai and the UAE: getting you found on Google, active on social media, and turning visitors into enquiries and sales.